At one point back in the 90s I regularly attended a Weight Watcher’s meeting here in Maine. There was an elderly woman I sat next to who reminded me of my grandmother. She needed the group (as did I), had very kind facial features, dressed well, and wore a soft smile. I looked forward to seeing her there. One day, I was talking to her about a piece of art and whether I should hold onto it even though I was kind of tired of it. She immediately became passionate about the topic: “oh honey, if you’re bored of a painting, just take it down!” It seemed like simple advice but delivered in a way that helped me understand a lesson about moving on.
This year I created a new, more colorful, sharp-looking, logo. I may not have all the sizing quite right yet (the sticker I ordered seems ridiculously small on the car now) but I had grown tired of the simple black and white logo created seven years ago when I started out. The great thing about having a solo business is you need not wait on a board of directors to approve changes like a new logo. While it is wise to get feedback from your friends, clients, and colleagues, the decision is entirely yours. There are many ways to go about rebranding a business, and many aspects to think about, including (but not limited to) color, message, style, memorable design, cost, focus, palette, portability, and whether it might infringe on a confusingly similar design. I recently helped a business create a logo that never had one before. The owners seemed genuinely touched that I would be creating a brand that their clients would know them by, using the colors they had chosen to represent their business for many years. They did not know how to compose them into a professional-looking logo that fit the business as well as the colors. We had very few revisions, and the final release of the logo was a big hit. Are you tired of the same look for your business? Do you think that rebranding is something you would like to tackle sooner than later? Feel free to contact me to discuss your options. Branding is more than just a logo; it presents your company in a positive and professional light that creates trust and attracts new customers.
Henry Lyons is the owner of Finestkind Web Design, LLC in Dresden, Maine. He can be reached at firstname.lastname@example.org, or through his website www.fineskindwebdesign.com.